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The world's first matchbox diffuser
Winner: Best Home Fragrance Innovation, Woman & Home Beauty Awards 2025
As seen in Stylist, Red, Country Living, Woman & Home, Elle, Living etc, House Beautiful
Handcrafted in England and inspired by the Amalfi Coast, the Pietrina Diffuser Set is a flameless home fragrance diffuser that delicately scents your home. As the world’s first ceramic matchbox diffuser, it features a handmade ceramic matchbox, marbled terracotta diffusion stone and a fragrance oil. No flame, no reeds, no electricity — just gentle, effortless scent. An elegant, reusable alternative to reed diffusers and candles.
“The definition of practical yet beautiful.” — Stylist magazine
The Pietrina Diffuser is a unique and thoughtful gift set that's presented in our signature blue gift box. Inside you'll find a:
- Creamware Matchbox
- Marbled terracotta Pietrina Diffusion Stone
- Bottle of Home Fragrance Oil, 15ml
- Numbered authenticity card — making each piece a true collector’s item
How to use:
- Slide open the matchbox drawer to reveal the terracotta diffusion stone nestled inside.
- Add a few drops of fragrance oil directly onto the stone’s surface and allow it to absorb into the terracotta.
- The fragrance will then naturally diffuse gently throughout your space.
Reapply weekly, or as often as desired to maintain the scent. There's no need to flip the stone or replace it. Both the diffusion stone and matchbox are endlessly reusable, designed to be kept and enjoyed forever.
For best results: place the diffuser somewhere with a little airflow, like a doorway, to help lift and carry the fragrance. A side table, desk, or bedside table are also excellent locations for greater diffusion, as are smaller rooms like a bathroom.
The scent of the Amalfi Coast
Choose between our signature fragrance, Giardiniello, and our newest scent, Fioranciella, to complete your Pietrina Diffuser Set.
Giardiniello captures the golden warmth and romance of an endless Italian summer. An enchanting citrus white floral with notes of Sicilian lemon zest, Calabrian bergamot rind, jasmine, honey, amber, and vanilla. It's an ode to the art of dolce far niente — the sweetness of doing nothing — and an invitation to savour the deliciousness in everyday moments.
Fioranciella is a delicate bouquet of orange blossom, petitgrain and neroli, wrapped in Madagascan vanilla, white musk and soft patchouli — an homage to the traditional Neapolitan pastiera. It is the distinctive balance of floral, citrusy and softly refreshing notes defines Fioranciella. Not overly sweet, but warm, luminous and comforting, reminiscent of a Neapolitan kitchen in spring.
Thoughtfully designed and beautifully handcrafted, the Pietrina Diffuser Set reimagines home fragrance through British craftsmanship, Italian charm, and timeless artistry. A truly innovative approach to interior fragrance and scentscaping that marks a new chapter in home fragrance.
As each piece is handmade, subtle variations in pattern and form reflect the authenticity and character of our materials.
Matchbox dimensions: 9 × 5 × 3 cm
Giardiniello Oil: 15ml (this will last 3-4 months on average)
Usage & Care: Designed for home fragrance use only. Avoid direct contact with skin and eyes. Wash hands after use. Keep out of reach of children and pets.
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